what is SEO and how does it work

 what is SEO

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.

seo in digital marketing

Search engines are used by people when they have a query and are searching online for the answer. 


how does it works

Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. That's why Google algorithm updates can have a huge impact on brands and marketers so you need to keep on top of them. Remember there’s also social media algorithms to consider for search. 

Comments

Post a Comment

Popular posts from this blog

difference between blogger and wordpress

Image
  difference between blogger and wordpress The main difference is that Blogger is a free, user-friendly blogging platform owned by Google with limited customization options, while WordPress is a more powerful and versatile platform with greater flexibility and control.  WordPress offers a range of customization options and has a huge library of plugins and themes to choose from. However, it requires more technical knowledge to set up and maintain. Ultimately, the choice comes down to the user’s specific needs and preferences. wordpress WordPress is known for its ease of use, flexibility, and extensive customization options. You can choose from  free and paid themes  to design a site that reflects their personal style or brand identity. Plus, you can  select the best WordPress plugins  to integrate features like social media integration, SEO tools, contact forms, and more without any coding. blogger Blogger  is a free blogging platform owned by Google. ...
Read more

what is digital marketing and career scope in digital marketing

Image
  what is digital marketing Digital marketing, also known as online marketing, is  the promotion of brands using the internet and other digital communication channels to connect with potential customers .  It involves using various digital platforms and technologies to reach a target audience, including search engines, social media, email, and mobile devices. It's like using websites, social media, email, and other online platforms to reach people and get them interested in your business.     career scope in digital marketing If you’re considering a digital marketing career , you might be wondering which path to take. Whether you want to  kickstart your digital journey  or are considering a career switch, here are the top digital marketing career paths to watch this year. What are the best digital marketing career paths in 2025? 1. Social media manager 2. Email marketing specialist 3. SEO specialist   4. Content marketing manager 5. Digital market...
Read more